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Archives Volume-11, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
Health Policy and Programmes in the Light of Covid- 2019 in Haryana: A Study
Author Name:
Jyoti
Country:
India
Page No.:
6-18
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Health Policy and Programmes in the Light of Covid- 2019 in Haryana: A Study
Author: Jyoti

ABSTRACT
Health is now universally regarded as an important index of social development. The health is both
cause and effect of poverty, illiteracy and ignorance. Despite significant strides that have been made
by the third world countries like India in eradicating epidemics like plague, and small pox as also in
containing malaria, the state of health n these societies today, particularly in India, continues to be
greatly unsatisfactory. 2020 has been a most unprecedented year. No one, anywhere in the
world could have predicted the kind of havoc COVID-19 created, not just in
overwhelming the health systems but also challenging economic growth, industrial
progress and overall life and morale of the population. Under the dynamic and farsighted
leadership of the Hon‟ble Prime Minister, Sh. Narendra Modi ji, India could tackle the
pandemic through a wide range of public health and social measures along with timely
identification, testing, isolation, quarantine and treatment faci

Paper Title:
ECRM: A DRIVING FORCE FOR BUYERS AND SELLERS
Author Name:
Baljeet Kaur, Laveena Jain, Gagandeep Banga
Country:
India
Page No.:
19-26
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ECRM: A DRIVING FORCE FOR BUYERS AND SELLERS
Author: Baljeet Kaur, Laveena Jain, Gagandeep Banga

ABSTRACT
In today's world, the emergence of new technologies has had significant and far-reaching effects on
various aspects of commercial enterprises. Customer satisfaction and trust are two aspects of this
issue that can be addressed in this manner. The senior management team and corporate executives
well understand that their success and survival are dependent on their customers' satisfaction.
Customer satisfaction is particularly important to them because they are so sensitive. Customer
relationship management, or ECRM, is a term that refers to electronic management has been able to
assist enterprises. The evolution, features and main concepts are discussed in this article. The
difference between CRM and ECRM have been taken into consideration. In the last section different
ecrm softwares are discussed with their practical applications.
KEYWORDS: e-commerce, data processing, CRM(customer relationship management),
ECRM(electronic customer relationship management)

Paper Title:
OMNICHANNEL RETAILING: ELEVATING CUSTOMERS’ SHOPPING EXPERIENCE
Author Name:
Laveena Jain, Baljeet Kaur ,Gagandeep Banga
Country:
India
Page No.:
27-33
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OMNICHANNEL RETAILING: ELEVATING CUSTOMERS’ SHOPPING EXPERIENCE
Author: Laveena Jain, Baljeet Kaur ,Gagandeep Banga

ABSTRACT
Customers who prefer to shop online rather than in stores have climbed dramatically in recent years,
demonstrating that online shopping is increasingly dominating retail growth. For organisations to
communicate with their customers, they must take a customer-centric strategy. Retailers provide
alternative channels at each point of the customer journey so that customers can choose their
favourite channel. The use of smartphones and tablets for goods purchases has expanded
considerably. Customers expect businesses to link online and offline experiences since they no longer
want to finish their purchase journey in one channel. As a result, new retail channels and touchpoints
have emerged that influence customer behaviour. Omnichannel is a creative strategy to improve
customer purchasing experiences while avoiding the downsides of multichannel selling. Customers
benefit from multichannel marketing. Customers can communicate with companies/retailers via
several touchpoin

Paper Title:
Knowledge management in higher education institutes
Author Name:
Rashmi Meena, Meenakshi Meena
Country:
India
Page No.:
34-38
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Knowledge management in higher education institutes
Author: Rashmi Meena, Meenakshi Meena

ABSTRACT
Higher education is a center of knowledge creating, delivering, and learning for society. On
international level too knowledge sharing policies between two and more countries are going on. For
the development of nation it is must. Discussions and exchange of information is very common
among staff, students and scholars now days. This is the base for the generation of innovative
concepts. Through open access movement everyone is able to access the information through internet.
But at local and institutional level attempts are required for capturing tacit knowledge of individuals
and sharing for new vision. In today’s open access system every researcher and user are getting
information at their finger tips. For the development of country all western countries has already
taken initiative to share the knowledge online which helps in avoiding repetitive work and better
products are coming out. Open Access initiative is boon to researchers and if at every organizational

Paper Title:
ECOLABELLING: A MARKETING TOOL
Author Name:
Simranjeet Kaur, Mariya Mohmad, Sandeep Kapur
Country:
India
Page No.:
39-46
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ECOLABELLING: A MARKETING TOOL
Author: Simranjeet Kaur, Mariya Mohmad, Sandeep Kapur

ABSTRACT
Eco-labelling is a worldwide voluntary system of environmental performance certification and
labelling that works by bringing together three sectors: industry, customers, and the eco-labelling
authorities. Consumers are becoming more conscious of environmental and social concerns and they
are seeking for items which are much more sustainable, ethical and made out of recycled components.
Eco-labelling was created to offer shoppers with the information necessary to make wise purchase
decision when buying. As a result, eco-labelling serves as a preventative measure by giving ecological
details regarding the product that is available to customers.

Paper Title:
INTELLECTUAL DISABILITY : CHALLENGES AND REMEDIES IN POSTCOVID-19 ERA
Author Name:
Aruna Anchal, Suman Madan
Country:
India
Page No.:
47-49
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INTELLECTUAL DISABILITY : CHALLENGES AND REMEDIES IN POSTCOVID-19 ERA
Author: Aruna Anchal, Suman Madan

ABSTRACT
Persons with intellectual disabilities are considered as the exceptional ones. They are different from
the normal persons. They have some unique needs that can be met by systematic teaching. For this
professionals as well as family members have to come together to fulfill their needs. Therefore,
through this article the researcher suggests some tips that help both the professional as well as
parents to sort out the challenges they had faced due to pandemic of Corona Virus (COVID-19) to
handle PWID‟s.
Keywords: Intellectual Disability, Exceptional, PWID‟s

Paper Title:
ROLE, SUCCESS AND FUTURE OF E-LEARNING DURING COVID- 19 PANDEMIC AND IN THE POST-COVID ERA
Author Name:
Dipak Kundu
Country:
India
Page No.:
50-56
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ROLE, SUCCESS AND FUTURE OF E-LEARNING DURING COVID- 19 PANDEMIC AND IN THE POST-COVID ERA
Author: Dipak Kundu

ABSTRACT
The COVID-19 pandemic has profoundly disrupted the global education system, leading to an
unprecedented shift towards e-learning. This study explores the role and success of e-learning during
the pandemic, highlighting its challenges, opportunities, and future prospects. The review
synthesizes existing research to provide a comprehensive understanding of how e-learning has
evolved, its impact on education, and its potential to reshape the future of learning. The findings
reveal that while e-learning faced significant challenges, it also demonstrated remarkable resilience
and changes, paving the way for a hybrid model of education in the post-pandemic world.

Paper Title:
MALE DOMINANCY INTO PUBLIC SPHERE: AN ANALYSIS OF DIRTY PICTURE
Author Name:
Abhishek Yadav
Country:
India
Page No.:
57-60
View PDF
MALE DOMINANCY INTO PUBLIC SPHERE: AN ANALYSIS OF DIRTY PICTURE
Author: Abhishek Yadav

Marwah is an evolving contemporary Indian Woman English novelist. Anuradh Marwah tells
the readers in a blog, about the origin of the novel:
This novel is based partially on facts, some of which may already be known to the reader via
media coverage. My novel, however, is intensely personal. The characters took birth
instantaneously when the nude photograph of a young girl crashed into my life-on May 16,
1992 by way of 'Dainik Navjyoti'- a local Hindi paper published from Ajmer. Her eyes were
blotted out. Fully dressed men with lascivious eyes flanked her on either side, fondling a
breast each. Her hair was plaited into neat braids. Dirty Picture is about that girl; the eyes I
created for her; the two men in the photograph; what I read in their expressions; and other
imaginary characters. Some events described in the novel did take place. In April 1992
'Dainik Navjyoti' broke the story of a 'sex scandal' in Ajmer. (Blog)

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